Sales Prevention Programs
Do you think you might have one? Most companies do.
The sub shop in the strip mall has them and so does Amazon.
Let’s sniff out and get rid of your sales prevention programs so you can stop losing hard fought after business. You need to quit doing the same foolish things that chase customers away and prevent them from coming back. The hard part is this— you need to identify them first.
But what exactly are they?
Sales prevention programs (SPPs) are the silly things, but oftentimes huge things, companies do that at best discourage customers from buying more, to outright drive them away. Many may have started years ago and just got ingrained in the company culture.
Let me point out two that anyone can relate to personally…
- Remember that sub shop you ducked into between client meetings? You go to the rest room to wash your hands and it’s a mess with no soap to boot. You think, “nope, not eating here!” and walk out.
- Or how about the time you hand over your credit card and you’re told “credit cards are an extra 3%.” Seriously, you’re charging me more to pay you?
For B2B, they’re bigger and more costly… The lost opportunity calculation ranges from modest to huge!
Consider this …
- SPPs are rarely apparent to anyone on the inside of the business so are very hard to self-diagnose.
- Customers are expensive to acquire and keep. For B2B, SPPs are bigger and often more costly.
I can help identify your SPPs and offer:
- Analysis
- Website review
- Customer-facing image review
- Recommendations
- Help to make the right changes
Sound good?